Boomi MDM has a new name! At its core the application is a master data integration platform, and so with this release, the application is renamed Master Data Hub — Hub, for short.
Boomi defines synchronization as the action of causing a set of trusted records to remain identical in multiple sources. Many Boomi customers are solving master data challenges today by connecting systems and integrating data. But as Chief Product Officer Steve Wood recently noted in this blog post, "We know from listening to our customers that just connecting siloed cloud or on-premise data isn’t enough. You need to manage your data quality and synchronization among applications."
With Hub’s synchronization capability, we enable customers to standardize the nouns of their business (Customers, Products, Employees, Vendors, etc.) and ensure they are accurate, consistent and complete. And as systems or users with varying levels of trust update that information, we ensure these "golden records" comply to business standards before propagating those updates to many downstream systems or business processes. All of this is enabled through the Boomi platform's unprecedented ease of use and reusable features that support quick time to value.
It is important to note that the practice of Master Data Management (MDM) is still supported on the Boomi platform. The Boomi MDM connector supports the integration of data with the Hub and the MDM Atom Clouds support the setup and maintenance of master data repositories. We will continue to enable and enforce MDM and Data Governance programs. There is no change to the direction in which we are synchronizing.
And with the power of the entire Boomi platform, we can extend these practices even further. Our vision is to leverage the Master Data Hub as a force multiplier for the connected business. As you are integrating with file systems and applications OR enabling data on-boarding and multi-step approval workflows, you may realize that a hub architecture may best fit your use cases so you can pivot these critical data sets more broadly across the business. The Master Data Hub will continue to reflect these design patterns and drive more insights to ensure you perform this quickly and safely.
If you are an AtomSphere Process Developer and want to explore examples with Master Data Hub, please review the updated Getting Started Guide.
We look forward to your feedback and ideas as we continue to embark on this synchronization journey!